Carolina Coffee Roasting to Quadruple Capacity and Add Green Joe’s Brand Shop

One of Carolina Coffee Roasting’s existing retail shops, inside PTI International Airport.
Carolina Coffee Roasting has big plans this summer, including an expansion of its Greensboro roastery and wholesale facility, and a new 3,100-square-foot retail store with the company’s Green Joe’s brand.
The Green Joe’s shop will be the third retail storefront for Carolina Coffee Roasting. The company currently operates a shop on Greenboro’s Market Street and another inside the Piedmont Triad International Airport.
The Green Joe’s shop will by by far its largest to date, including programming spaces for cuppings, barista training and home roasting classes. CCR is also a licensed seller of Nuova Simonelli and Rancilio home espresso machines, which will also be on display at the shop.
Carolina Coffee Roasting includes the Green Joe’s brand.
The expansion of the existing roastery from 3,000 to 6,000 square feet will quadruple production capacity, supporting CCR’s grocery accounts such as Whole Foods and Lowes, wholesale accounts to cafes and restaurants, and packaging and distribution of bagged coffees and its bottled cold brew.
CCR Co-Owner Candy Azarcon recently told Daily Coffee News that the team is currently refurbishing a 60-kilo-capacity Ambex roaster that will complement the existing 15-kilo Ambex unit. Azarcon expects to have the new roaster up and running by mid-August of this year.
Carolina Coffee Roasting Co-Owner Candy Azarcon. Author: Nick Brown Nick Brown is the editorial director of Daily Coffee News by Roast Magazine. Feedback and story ideas of welcome at publisher@dailycoffeenews.com.
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